The Brand Integrating System ONline (BISON) is based on a trendsetting principle: All components of a campaign are available from a media database. Apart from images, visuals, copy, multimedia data, product data and prices, this database also includes all layout alternatives according to the CI.

The user simply needs to choose the preferred marketing measure, motif and copy or price information. In just a few clicks advertisement or printing orders can be placed and/or online campaigns for the Internet or POS-TV can be created.