...I adapted my marketing to our local situation in order to be able to address my customers directly? Wouldn't we thus be able to implement advertising measures effectively and reduce wasted coverage?
I'd need a system that's easy to use. A system that helps me adapt the headquarters' campaign or other advertising material to our local use professionally and according to the CD. And, of course, time is money. That's why the system should be available at all times. Then I could easily do my marketing even outside business hours.